Carmody says his production team is instead preparing to employ a release strategy which will launch by selling the DVD on its Web site (theonlygoodindian.com). "Phase two would be to try and get into the bigger box stores like Wal-Mart and Best Buy. Then their third phase would be to approach somebody like a Redbox or Blockbuster who might buy a large quantity on a national basis" Carmody says. The filmmakers say they are also near to closing a deal with movie channel Starz.
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