"Hosting a party where you play Dungeons and Dragons or discuss algebraic functions doesn't make you cool just because you put the word ‘party' on it." "Microsoft has had many failed attempts at being hip and cool. Microsoft Bob. The Office paperclip character. The Bill Gates / Jerry Seinfeld ads that seemed to require some sort of psychotropic mind enhancement in order for them to make sense ... It just doesn't work." Bradley writes, "Apple is cool. Full Article at MacDailyNews