The company says that traffic is up in the most recent quarter, but according to Technomic, same-store sales at Chili’s, Applebee’s and Ruby Tuesday have fallen at roughly the same rate, suggesting that diners either haven’t heard about the changes or can’t taste the difference. "You ask people in surveys why they chose one casual dining chain over the other and they’ll say, ‘because the line was shorter,’ ... Ruby’s is trying to break out of that, and Sandy’s point is correct if and when people decide to go back to casual dining, you need to give them a reason to do it. Based on the numbers, though, Ruby Tuesday has a long ways to go." Last month, for the first time in its 37-year history, this media-shy company allowed a reporter to visit what is officially called the Ruby Tuesday Support Services Center, here in Maryville, just south of Knoxville. Full Article at The New York Times