Wales said he is trying to mobilize the local Chinese Wikipedia community to spread more awareness about the online encyclopedia but otherwise has not outlined a specific strategy to beat its more entrenched domestic competitors. "I think I am going to have to come to China a lot and do interviews so people can learn about Wikipedia ... Once people come to understand it that will be helpful for our cause." 'No reason for China to use Wikipedia' Yet Wales' star power alone may not be enough to convert China's 300 million internet users into Wikipedians, or volunteers who run the website. Full Article at CNN