"In our world of customized online services, responsible use of data is critical to establishing and maintaining user trust," said Anne Toth, Yahoo!'s Vice President of Policy and Head of Privacy. "We know that our users expect relevant and compelling content and advertising when they visit Yahoo!, but they also want assurances that we are focused on protecting their privacy." Personally, I wish the search engines would do a better job of informing the public about how their data collection really isn't the privacy issue that so many make it out to be. Full Article at The Bloggers' Times