1. QUOTE from:
    Asia’s Music Industry Seeks New Ways To Profit
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    Robert Campbell, managing partner with M&C Saatchi and Sunshine, said advertisers must embrace more sophistication in how they work with social networking sites, and should move beyond simply covering a Web site with banners. "What they're selling is not music... it's what music represents; it's the ability to share an emotion" Campbell told the AFP. Full Article at RedOrbit
    What they're selling is not music... it's what music represents; it's the ability to share an emotion
    – Robert Campbell SOURCE: RedOrbit 4 months ago
All quotes from:
Asia’s Music Industry Seeks New Ways To Profit
  1. Consumers are enjoying more hours of music, they just ain't paying for it
    SOURCE: RedOrbit 4 months ago
  2. I absolutely, wholeheartedly believe the money is out there, but you have to give people something they're willing to pay for.
    SOURCE: RedOrbit 4 months ago
  3. We have to give the people what they want
    SOURCE: RedOrbit 4 months ago
  4. The consumer is also migrating quicker because of the free content.
    SOURCE: RedOrbit 4 months ago
  5. We're operating in an environment of change, but one thing doesn't change and that is the need for people to be entertained
    SOURCE: RedOrbit 4 months ago
  6. The recession is accelerating a migration to digital
    SOURCE: RedOrbit 4 months ago
  7. We believe that by investing heavily in product innovation, the users will come and then the money will come
    SOURCE: RedOrbit 4 months ago
  8. Companies need a deep understanding of users' behavior and how to use music to get them to interact with their friends
    SOURCE: RedOrbit 4 months ago

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