“I think what is not viable—literally not viable—is advertising-support-only free content in journalism.” Bewkes predicted that people will soon become accustomed to using a variety of technologies, both paid and free, to view movies, read magazines and newspapers, watch television and otherwise consume their favorite media. "Now everyone has figured out this translation to the Internet, where you’re going take these highly demanded and successful brands like the Wall Street Journal, People magazine, HBO and MTV, using television, video on demand screens, Internet screens, across all methods of distribution, and the business model is paying for content and having advertisers" Bewkes said. “Where the mistake has been is that everybody had thought that the Internet distribution platform somehow meant that the content had to be different, new and disconnected from the content everybody’s already using. Full Article at The Daily Beast