Amway Center will open in the fall of 2010 and compete to host major national events, concerts and family shows, while serving as the home to the Orlando Magic. "The Orlando Magic is excited to further extend our partnership with Amway ... There is certainly great pride in this unique partnership and Amway’s international business aligns perfectly with the worldwide popularity of the Magic, the NBA and its athletes. We are proud to have the Amway name on our practice jerseys as we work toward our goal of winning a championship." “This unique opportunity builds pride in the Amway business around the world,” said Amway Chief Marketing Officer Candace Matthews. Full Article at Inside Hoops