1. QUOTE from:
    TV Sports: On Sunday Nights, NBC Feels Like a Champion
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    NBC acquired “Sunday Night Football” for $600 million a year when Disney chose to pay $1.1 billion annually for ESPN to assume “Monday Night” and bid too little to keep a football franchise at ABC Sports. Ebersol said: "The N.F.L. is more of a guarantee of success than if you got Brad Pitt, George Clooney and Angelina Jolie to do an hour drama series for the network. You can’t guarantee that it will be a ratings success." ESPN can offer similar praise for “Monday Night.” It has more pro football viewers than ever, an average of 14 million this season (up from 13.3 million for all of 2008), and it may break its own record for the most viewed N.F.L. game on cable with Brett Favre, in Vikings purple, playing Green Bay in Minneapolis. Full Article at The New York Times
    The N.F.L. is more of a guarantee of success than if you got Brad Pitt, George Clooney and Angelina Jolie to do an hour drama series for the network. You can’t guarantee that it will be a ratings success.
    Dick Ebersol – Dick Ebersol SOURCE: The New York Times 2 months ago
All quotes from:
TV Sports: On Sunday Nights, NBC Feels Like a Champion
  1. I’d have less of an opportunity to promote my schedule and four more hours to fill.
    SOURCE: The New York Times 2 months ago
  2. It gets a lot of people who might not come to broadcast television without it. If you have the right show to promote within it, as we did with ‘Heroes,’ it can really help you.
    SOURCE: The New York Times 2 months ago
  3. We can clearly do more around a Monday night game than we could on Sundays, and when you get a game like tonight’s, it transcends the sports page. It’s special.
    SOURCE: The New York Times 2 months ago
  4. It was that having this big piece of beachfront property would be an absolute guarantee, as much of guarantee as you could find, that we would have a top-five television show during the season
    SOURCE: The New York Times 2 months ago
  5. Its dominance has been mind-numbing.
    SOURCE: The New York Times 2 months ago
  6. Without football, NBC doesn’t have the strongest schedule in the world
    SOURCE: The New York Times 2 months ago
  7. The addition of Jay Leno and the subtraction of five hours of scripted programming in the 10 p.m. hour isn’t helping.
    SOURCE: The New York Times 2 months ago

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