When Jeff Jarvis started blogging about Dell computers, it caused such a riot that Dell was forced to issue a profits warning-that's the power of the internet
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When Jeff Jarvis started blogging about Dell computers, it caused such a riot that Dell was forced to issue a profits warning-that's the power of the internet
We encourage clients to think about what could go wrong-what's the worst-case scenario? If Bernard Matthews had been one off our clients, we would have had a bird flu strategy
The internet provides a large forum for people to attack individuals by posting inaccurate information and, until now, there has been no way for them to defend themselves.
BP does this very well ... Put 'BP' and 'climate change' into Google and many of the top hits are positive because they're BP's own site, or Friends of the Earth talking about BP. Conversely, put 'Nike' and 'sweatshop' into Google and there's no official Nike line on it-this makes it look arrogant and like it doesn't care.
It levelled the playing field and I'd do it again. seeing what people say about themselves is very revealing. People have to remember that these sites are in the public domain. They use them in a very informal way with a close circle of friends and forget that anybody could be reading what they write.
| World | People | Quoted | Highlights | The Wire | Galleries | Blog | Labs | On the rise |
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Big 3 Seek $34 Billion Bailout
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We have thousands of beautiful images from Getty, Reuters, and the Associated Press.
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22 November 2008 | 12:21 pm
4 November 2008 | 12:24 pm
28 October 2008 | 9:05 am
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