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    Pacquiao a 'national hero'
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    The concept of a sportsman becoming a marketing phenomenon is new to the Philippines, according to David Guerrero, chairman of BBDO Guerrero/Proximity Philippines, one of the country's leading advertising agencies. "There are very few sports endorsers in this country compared to overseas where you have guys like Tiger Woods and David Beckham. The bulk of celebrity product endorsers here are from show business ... It has taken someone like Manny to break through from a sports star to a mainstream celebrity." Bill Velasco, host of Hardball, the country's leading TV sports talk show, said Pacquiao's fame was partly due to his accomplishments. Full Article at The Daily Telegraph
    There are very few sports endorsers in this country compared to overseas where you have guys like Tiger Woods and David Beckham. The bulk of celebrity product endorsers here are from show business ... It has taken someone like Manny to break through from a sports star to a mainstream celebrity.
    SOURCE: The Daily Telegraph 1 month ago
All quotes from:
Pacquiao a 'national hero'
  1. He says all the right things, he does the right things, he does charity work, he does good things for his hometown. He plays his cards well, he is subtle in the way he handles things, He is very savvy
    SOURCE: The Daily Telegraph 1 month ago
  2. The hopes of an entire country are riding on me. That is why I cannot let myself fall
    SOURCE: The Daily Telegraph 1 month ago
  3. During the last election campaign, people were afraid that if he does win, he may not box anymore. That is the fear of most people
    SOURCE: The Daily Telegraph 1 month ago
  4. There is a great responsibility on his shoulders because his victories are the victories of all of us and his loss would be the loss for all of us
    SOURCE: The Daily Telegraph 1 month ago
  5. People just swarm (Pacquiao) to get a touch or a look. His countrymen love him
    SOURCE: The Daily Telegraph 1 month ago

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