But with channel bandwidth at a premium as distributors look to offer other services like phone, high-speed Internet and on-demand programming to subscribers, networks (especially smaller outlets within bigger network groups) are looking to hold on to their bandwidth and retool struggling services. "The reason you see companies like Discovery and others rebranding and relaunching channels is that a network like Fox Reality is an asset, so the responsible thing to do is to try to hang on to those subscribers and come up with something that you think would work better" said Lindsay Gardner, partner with MediaTech Capital Partners. Full Article at Multichannel News