Tre Wells has an interesting premise in his Bleacher Report story How The NFL Is Destroying rivalries. "Over the years the NFL has promoted its players over its teams. A marketing strategy of selling the stars of the game, over the cities of the teams, makes a lot of money in jersey sales, but diminishes the value of a rivalry. It no longer was the Green Bay Packers vs. the Chicago Bears. It was Brett Favre vs. Brian Urlacher." True. True. But is the NFL mistaken to do that? Full Article at Sports Blogs