1. QUOTE from:
    OnScreen Media Summit: Audience Measurement Still Evolving
    View quote in context »
    Heavy users of TV were also heavy users of online. "This has been the summer of cross media research at ESPN" said Glenn Enoch, VP of Integrated Media Research at ESPN explaining that use of one media, didn't necessarily mean less of another. Full Article at Multichannel News
    This has been the summer of cross media research at ESPN
    SOURCE: Multichannel News 12 months ago
All quotes from:
OnScreen Media Summit: Audience Measurement Still Evolving
  1. It's not a zero sum game.
    SOURCE: Multichannel News 12 months ago
  2. TV, audio, internet, mobile and print. We need to understand how they're moving between platforms ... We were careful to look at users and usage. Users are 50% female, usage number of minutes 75% was consumed by men.
    SOURCE: Multichannel News 12 months ago
  3. I feel like we're getting closer
    SOURCE: Multichannel News 12 months ago
  4. We are so much further along than a year ago. But we've got to get to frequency and overlap on the platforms. Advertisers want to know how many people and how long. The tough one is how often and how to do that across platforms.
    SOURCE: Multichannel News 12 months ago

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