1. QUOTE from:
    Online Media Daily: Razorfish Study: Special Offers Drive Engagement In Social Media
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    "That to me is a big 'Aha!, said Garrick Schmitt, Razorfish group vice president of experience planning and editor of the study, in an interview. "What we're finding is that with Facebook and Twitter, marketers are assuming some deeper dialogue, but what's really going on is -- people want deals." Of those who follow a brand on Twitter, for example, 44% said access to exclusive deals is the main reason. Full Article at MediaPost.com
    What we're finding is that with Facebook and Twitter, marketers are assuming some deeper dialogue, but what's really going on is -- people want deals.
    SOURCE: MediaPost.com 1 month ago
All quotes from:
Online Media Daily: Razorfish Study: Special Offers Drive Engagement In Social Media
  1. as if they've shown up to a cocktail party in sweatpants
    SOURCE: MediaPost.com 1 month ago
  2. Based on our research, it's not so much about some type of 'shared passion' for a brand's values. Largely, it's about deals -- pure and simple
    SOURCE: MediaPost.com 1 month ago
  3. Invariably, consumers will choose to converse with a savvier -- and hopefully more stylish -- partner.
    SOURCE: MediaPost.com 1 month ago
  4. A premium brand may not come out with a premium digital experience, and that could change someone's perception
    SOURCE: MediaPost.com 1 month ago
  5. Consumers are not only want to engage with brands, but engaging with brands is having an inordinate effect on affinity for brands and the likelihood to purchase
    SOURCE: MediaPost.com 1 month ago

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