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    Acura reverses product plans:
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    That has sent engineers and designers back to the drawing board, Ito said. "Pre-Lehman, we did have the idea to produce more multicylinder engines ... I see the future of Acura as a merger of BMW and Audi--something between high technology and high performance." As a result of this midstream change, Acura will be in a "low-growth period of developing new products," Ito said. Full Article at Auto Week
    Pre-Lehman, we did have the idea to produce more multicylinder engines ... I see the future of Acura as a merger of BMW and Audi--something between high technology and high performance.
    SOURCE: Auto Week 2 weeks ago
All quotes from:
Acura reverses product plans:
  1. The direction of product will be completely different from where it was a few years ago ... The previous direction of shooting for being a Tier 1 luxury brand is not going to be the same.
    SOURCE: Auto Week 2 weeks ago
  2. They talked a lot about smart, efficient and sensible luxury vehicles, not big, in-your-face luxury cars that don't make sense ... They said there will be a new product introduced every year. ... But there also is a delay in the pipeline.
    SOURCE: Auto Week 2 weeks ago
  3. We were thinking that we could come up with glamorous, gorgeous products that would sell. Now, our premium products will be expressed in advanced environmental technologies, rather than glamorous things attached to the product
    SOURCE: Auto Week 2 weeks ago
  4. We are in the midst of big changes. We've changed the direction of research and development.
    SOURCE: Auto Week 2 weeks ago

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