1. QUOTE from:
    It’s Twitter Time
    View quote in context »
    According to Guy Slattery, senior vp of marketing for A&E, who I talked to for this column, the watercooler has been virtually replaced by social media. "Word of mouth all starts online these days, and for a new television series to succeed, it needs to become part of that conversation ... For Hammertime, we had the Hammer pants, the Hammer dance and MC Hammer the Twitter feed. We knew that if our campaign was done right, people would be buzzing about the show before it even hit the air." Amen. Understand that the value in marketing and promotion dollars that a brand with substantial followers brings to the plate is immense. Full Article at MediaWeek
    Word of mouth all starts online these days, and for a new television series to succeed, it needs to become part of that conversation ... For Hammertime, we had the Hammer pants, the Hammer dance and MC Hammer the Twitter feed. We knew that if our campaign was done right, people would be buzzing about the show before it even hit the air.
    SOURCE: MediaWeek 1 month ago

Recent Photos From The Wire

  1. Dancers perform during the 62nd World Newspapers Congress and 16th World Editors Forum convention in Hyderabad, India, Tuesday, Dec. 1, 2009. Hundreds of media representatives from across the world discussed Tuesday the future of newspapers amid a global financial crisis hitting advertising revenues and circulation and the emergence of the internet and multimedia.
  2. Najam Sethi, a senior Pakistani journalist and former editor of the Daily Times, a leading English language newspaper, speaks to a reporter after receiving a press freedom award at the World Newspaper Congress in Hyderabad, India, Tuesday, Dec. 1, 2009. Hundreds of media representatives from across the world discussed Tuesday the future of newspapers amid a global financial crisis hitting advertising revenues and circulation and the emergence of the internet and multimedia.
  3. A salesclerk donning a Santa Claus outfit tries to attract passersby with a "30 percent off" placard in front of a drugstore in Tokyo, Japan, Tuesday, Dec. 1, 2009. Japan's government said Tuesday it will compile an extra budget aimed at supporting the deflation-plagued economy. Takahiro Asaoka, an official for the Cabinet Office, said the size of the supplementary budget would be at least 2.7 trillion yen ($31 billion). The government will announce details later in the week, he said.
  4. Indian President Pratibha Patil delivers the inaugural address at the 62nd World Newspapers Congress and 16th World Editors Forum Convention in Hyderabad, India, Tuesday, Dec. 1, 2009. Hundreds of media representatives from across the world discussed Tuesday the future of newspapers amid a global financial crisis hitting advertising revenues and circulation and the emergence of the internet and multimedia.
  5. A protester wears a face mask bearing the words "Blood products infect us with AIDS" as she cries during an AIDS awareness event to mark World AIDS Day in Beijing Tuesday, Dec. 1, 2009. A group of protesters, who have been infected with AIDS or have relatives who became HIV positive after receiving infected blood disrupted a UNAIDS event, calling for greater support for people living with AIDS/HIV in China.
  6. An Afghan man carries a sack of coal at a World Food Programme (WFP) distribution site for winter supplies in Kabul December 1, 2009.
  7. A man walks past an electronic stock indicator in Tokyo, Japan, Tuesday, Dec. 1, 2009, showing global markets including Japan's benchmark Nikkei 225 stock average, top center, that rose 226.65 points, or 2.4 percent, to 9,572.20, the highest close since Nov. 18. Japanese shares jumped to a two-week high Tuesday, buoyed by hopes that the nation's central bank will take steps to shore up the deflation-plagued economy.
  8. A Christie's auctioneer conducts a sales session during Christie's Hong Kong Autumn Auctions 2009 at the Hong Kong Convention and Exhibition Centre December 1, 2009. Christie's, hit by anaemic spring sales due to the financial crisis, had been banking on the current autumn sales in Hong Kong, now the firm's third biggest arts hub after New York and London, for a reversal of fortunes.
  9. A displaced Afghan woman holds her child as she waits to receive winter aid from the World Food Programme (WFP) during a distribution for the needy in Kabul December 1, 2009.
  10. Displaced Afghan women queue to receive winter aid from the World Food Programme (WFP) during a distribution for the needy in Kabul December 1, 2009.
  11. North Korean leader Kim Jong-il (C) poses for photographs upon his visit to the 109 military unit at an undisclosed location in North Korea, in this undated picture released by North Korea's official news agency KCNA December 1, 2009. KCNA did not state expressly the date when the picture was taken. South Korea's Unification Ministry dismissed rumours on Tuesday that the North Korean leader had been attacked and killed, which prompted financial markets to slide briefly in what one analyst said was a reflection of fragile sentiment.
  12. Greece's Prime Minister George Papandreou (R) welcomes Russia's Foreign Minister Sergei Lavrov during the 17th Ministerial Council of the Organisation for Security and Cooperation in Europe (OSCE) in Athens December 1, 2009. Foreign ministers from Europe's main security organisation will try to work out a response to Russia's proposal for a new Euro-Atlantic security pact at a meeting in Athens on Tuesday and Wednesday.
  13. SEOUL, SOUTH KOREA - DECEMBER 01: (L to R) Hungarian President Laszlo Solyom shakes hands with South Korean President Lee Myung-Bak at the Presidential House on December 1, 2009 in Seoul, South Korea. Solyom is visiting South Korea to discuss economic exchanges and to strengthen bilateral relationships in trade, culture and diplomacy.
  14. SEOUL, SOUTH KOREA - DECEMBER 01: (L to R) Hungarian President Laszlo Solyom and South Korean President Lee Myung-Bak attend during a welcoming ceremony at the Presidential House on December 1, 2009 in Seoul, South Korea. Solyom is visiting South Korea to discuss economic exchanges and to strengthen bilateral relationships in trade, culture and diplomacy.
  15. SEOUL, SOUTH KOREA - DECEMBER 01: (L to R) Hungarian President Laszlo Solyom shakes hands with South Korean President Lee Myung-Bak at the Presidential House on December 1, 2009 in Seoul, South Korea. Solyom is visiting South Korea to discuss economic exchanges and to strengthen bilateral relationships in trade, culture and diplomacy.
  16. SEOUL, SOUTH KOREA - DECEMBER 01: Hungarian President Laszlo Solyom (L) talks with South Korean President Lee Myung-Bak (R) at the Presidential House on December 1, 2009 in Seoul, South Korea. Solyom is visiting South Korea to discuss economic exchanges and to strengthen bilateral relationships in trade, culture and diplomacy.
  17. SEOUL, SOUTH KOREA - DECEMBER 01: (L to R) Hungarian President Laszlo Solyom and South Korean President Lee Myung-Bak attend during a welcoming ceremony at the Presidential House on December 1, 2009 in Seoul, South Korea. Solyom is visiting South Korea to discuss economic exchanges and to strengthen bilateral relationships in trade, culture and diplomacy.
  18. SEOUL, SOUTH KOREA - DECEMBER 01: Hungarian President Laszlo Solyom attends a welcoming ceremony at the Presidential House on December 1, 2009 in Seoul, South Korea. Solyom is visiting South Korea to discuss economic exchanges and to strengthen bilateral relationships in trade, culture and diplomacy.