1. QUOTE from:
    Canadian Groups Enlist Parents on Climate Change
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    The images will be included in a projection appearing on Parliament Hill in Ottawa that will be headlined with a message to the Canadian prime minister: "Stephen Harper: Remember who you're representing in Copenhagen." "This issue is one that could affect future generations profoundly, yet it doesn't currently factor into the steps parents take to prepare their kids for the future," says Lorraine Tao, a partner and copywriter at zig. Full Article at Advertising Age
    Stephen Harper: Remember who you're representing in Copenhagen.
    SOURCE: Advertising Age 4 weeks ago
All quotes from:
Canadian Groups Enlist Parents on Climate Change
  1. This issue is one that could affect future generations profoundly, yet it doesn't currently factor into the steps parents take to prepare their kids for the future ... We felt that the concept of our children's futures being at risk was moving and motivating, so we targeted the campaign at parents, espe...
    SOURCE: Advertising Age 4 weeks ago
  2. Part of the job was to let Canadians know that he and the other world leaders will be making decisions on the fate of the planet and our children's future in December.
    SOURCE: Advertising Age 4 weeks ago
  3. The idea for the video was inspired by the protests in Iran this past summer
    SOURCE: Advertising Age 4 weeks ago
  4. When people are wronged, they take action. So what if kids actually knew what could happen to them? What would they do? Canada is one of the top 10 worst global warming polluters in the world, and Stephen Harper's record on the issue is lackluster at best
    SOURCE: Advertising Age 4 weeks ago

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