He said he built the site to be a time-saver to find out if the user and others looking for love have shared interests. "Say I'm watching the Chicago Bears game, I can do a search for 'Show me women, 30-40, politically liberal, non-smoker, who has recently mentioned the Chicago Bears.' And if a woman on Gelato meets those criteria and mentioned the Bears in her Twitter stream, on Facebook or added a Flickr photo with a Chicago Bears description, she will show up" Odom said in an e-mail. Full Article at Chicago Tribune