The price of the film, $24.95, is high enough not to alienate retailers, Sony said. "We don’t need a war with Wal-Mart or any other organization, and I don’t think they’re hostile to this ... It will make televisions more valuable, and that’s a good thing." Sony Pictures Entertainment, the only Hollywood studio tethered to a major hardware manufacturer, is in a unique position to experiment with selling movies directly to consumers through television sets, in this case Sony’s Bravia Internet-enabled sets.
Full Article at Gainesville Sun