Marshal Cohen, chief industry analyst for market research firm NPD Group, based in Port Washington, N.Y. , agrees. "It used to be if you were a celeb you only wanted to go upscale, that was the perception ... And four or five years ago, when Martha Stewart went to Kmart, everyone went, 'Huh?' But now there is this movement of celebrities being more in touch with the masses. It's countercultural nouveau chic to go down market. It's no longer about the car you drive or the jet you have. It's Angelina Jolie driving a Prius. It's being one with the world." Even now, in the midst of the economic downturn, new celebrity brands are launching at all price points. Full Article at Chicago Tribune