Karan has launched her brand new iPhone application, in partnership with Atimi Software, Inc. , in conjunction with the deliveries of her fall 2009 collection. "With me, it's never just about the clothes ... It's about a lifestyle and a commonality that I share with my consumer. The iPhone application is the modern evolution of the time I spend with my customers in the dressing room." Indeed, the application includes elements like a fashion video called "System of Dressing," where Karan will teach the user the myriad ways to sport her styles.
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