Woolworths Limited, through Progressive Enterprises, plans to invest up to $1 billion in New Zealand over the next five years. "We are incredibly confident in the New Zealand retail market and our Countdown brand. The new brand is perfect for the times, and this is the right time to invest in our business" Mr Smith said. "We plan to open up to five new generation Countdown supermarkets and transform around 20 Woolworths, Foodtown and older Countdown stores to the new brand and format each year for the next five years.
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