As one Hollywood source put it when asked whether the studio has a PR problem on its hands, "I wish I had their problem. It’s a recently departed star, it’s the core of the sell, and it’s practically an insurance policy. We’ve seen this with Heath Ledger in The Dark Knight, and we’ve seen it with Brandon Lee in the Crow movie." The stakes are high. The studio spent a reported $60 million acquiring the worldwide rights to the concert’s rehearsal footage.
Full Article at The Daily Beast