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    As for Twitter itself, Suster said he didn’t believe that advertising would be the company’s focus for the next year-and-a-half—something Twitter executives themselves have said. "If they do enter the market I would imagine it would be through an acquisition of somebody who has proven execution in the market. This is consistent with how Google (NSDQ: GOOG) and Yahoo (NSDQ: YHOO) entered the market for PPC (pay-per-click) advertising, with the purchase of Applied Semantics and Overture respectively." Know of an insightful employee blog? Full Article at paidContent.org
    If they do enter the market I would imagine it would be through an acquisition of somebody who has proven execution in the market. This is consistent with how Google (NSDQ: GOOG) and Yahoo (NSDQ: YHOO) entered the market for PPC (pay-per-click) advertising, with the purchase of Applied Semantics and Overture respectively.
    SOURCE: paidContent.org 4 weeks ago