1. QUOTE from:
    Dhoni edges out Tendulkar to claim top celebrity ranking
    View quote in context »
    However, considering the limited number of celebrities in that space, Bollywood continues to rule the roost on endorsements across categories. "Cricket is mainly being played out among three people —Sachin Tendulkar, M.S. Dhoni and Yuvraj Singh. So in that sense Bollywood is definitely more accessible" says Porwal. Interestingly, cricketers scored very high on attributes such as likeability and recognition especially among male respondents as well as people in higher SEC (socio-economic classification) and metros, than with the masses. Full Article at livemint.com
    Cricket is mainly being played out among three people —Sachin Tendulkar, M.S. Dhoni and Yuvraj Singh. So in that sense Bollywood is definitely more accessible
    SOURCE: livemint.com 1 month ago
All quotes from:
Dhoni edges out Tendulkar to claim top celebrity ranking
  1. We’re going beyond the gut feel to something more scientific. It’s very easy to figure out who the top guy is and who the bottom guy is, but what about the middle? That’s where the study can come handy and tell you exactly which celebrity will work best for you in a particular situation
    SOURCE: livemint.com 1 month ago
  2. While team Chennai wasn’t a finalist, Dhoni’s captaincy was written about extensively in the media and appreciated by experts. This may have resulted in higher ratings for Dhoni, who moved up from No. 2 to the number one slot
    SOURCE: livemint.com 1 month ago
  3. Eventually, we would also like to cover politicians. And that would be great! Lalu (Prasad, the Rashtriya Janata Dal chief), for example, would be perfect for a brand that wants to have fun, but at the end of the day the celebrity has to be fit and willing for endorsements
    SOURCE: livemint.com 1 month ago
  4. Take the case of Abhinav Bindra ; everyone has heard of him, but do they recognize the face? So it probably makes sense to put that little tag in the ad which says Olympic gold medal winner
    SOURCE: livemint.com 1 month ago
  5. The field research was conducted right after the IPL, which may have resulted in better ranking for cricketers, while the stand-off in Bollywood may have put a marginal dent in the rankings for Bollywood stars
    SOURCE: livemint.com 1 month ago

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