M&C Saatchi and Sunshine's managing partner Robert Campbell said advertisers need to be more sophisticated in how they use social networking sites and do more than just slap banners all over a web page. "What they're selling is not music... it's what music represents; it's the ability to share an emotion" said Campbell. "I absolutely, wholeheartedly believe the money is out there, but you have to give people something they're willing to pay for." Full Article at Channel News Asia