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    Madhavan as brand face of WagonR
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    The company said it carried out a consumer study before signing the actor and his signing would help increase the brand equity of WagonR nationally and more specifically in the southern parts of India. "We feel that associating with a personality such as Madhavan will certainly reinforce the brand values of WagonR at an all-India level. Additionally, the tie-up is going to give a boost to WagonR’s key performance indicators in key southern cities such as Bengalaru, Hyderabad, Chennai, Cochin" Maruti Suzuki Chief General Manager Shashank Srivastava said. Full Article at MyDigitalFC.com | Financial Chronicle
    We feel that associating with a personality such as Madhavan will certainly reinforce the brand values of WagonR at an all-India level. Additionally, the tie-up is going to give a boost to WagonR’s key performance indicators in key southern cities such as Bengalaru, Hyderabad, Chennai, Cochin
    SOURCE: MyDigitalFC.com | Financial Chronicle 2 months ago
All quotes from:
Madhavan as brand face of WagonR
  1. Going forward, we feel, the brand shall have an exceptional foothold in the Southern market as well. Given the popularity of Madhavan in the South, the masses will relate to the brand more strongly with a local icon becoming the face of the brand
    SOURCE: MyDigitalFC.com | Financial Chronicle 2 months ago

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