1. QUOTE from:
    Can Google Crack TV Ad Market?
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    On the Web, many publishers have complained that ad networks have commoditized their inventory. "It seems that the television establishment, both the buyers and sellers, are likely to want to buy it person to person ... Changing the way TV is bought and sold is a not-insignificant task." Like many at the bustling Google campus here, Keval Desai has a degree in computer science and tends to view things through the lens of mathematics. Full Article at MediaWeek
    It seems that the television establishment, both the buyers and sellers, are likely to want to buy it person to person ... Changing the way TV is bought and sold is a not-insignificant task.
    SOURCE: MediaWeek 10 months ago
All quotes from:
Can Google Crack TV Ad Market?
  1. It seems that the television establishment, both the buyers and sellers, are likely to want to buy it person to person
    SOURCE: MediaWeek 10 months ago
  2. They can in search because everyone goes to Google.com to do a search. They're not going to own TV networks. They're going to be a technology middleman.
    SOURCE: MediaWeek 10 months ago
  3. All they've got is the EchoStar footprint ... They haven't cracked any of the other [cable and satellite operators].
    SOURCE: MediaWeek 10 months ago
  4. We're making TV as accountable as the Internet is.
    SOURCE: MediaWeek 10 months ago
  5. TV, for the most part, has been unmeasurable
    SOURCE: MediaWeek 10 months ago
  6. TV, for the most part, has been unmeasurable ... We're making TV as accountable as the Internet is.
    SOURCE: MediaWeek 10 months ago
  7. I don't think Google is going to own TV advertising
    SOURCE: MediaWeek 10 months ago
  8. Changing the way TV is bought and sold is a not-insignificant task.
    SOURCE: MediaWeek 10 months ago
  9. They haven't cracked any of the other [cable and satellite operators].
    SOURCE: MediaWeek 10 months ago

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