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    Marketers can target internet strategies better
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    These are all examples of companies savvy enough to participate in the “groundswell”, according to Charlene Li, vice-president & principal analyst at Forrester Research: "The groundswell is a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations." Li was a speaker at the recent Supernova conference, an annual technology event in San Francisco organised by Wharton legal studies and business ethics professor Kevin Werbach in collaboration with Wharton. Full Article at Economic Times
    The groundswell is a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.
    SOURCE: Economic Times 10 months ago
All quotes from:
Marketers can target internet strategies better
  1. People’s lives are rich and complex, so you need to get data both in the large and in the small
    SOURCE: Economic Times 10 months ago
  2. That means quantitative data from large groups to answer the ‘who, what, where and how’ questions, and qualitative data to answer the ‘why’ questions. For example, we know from research done by photo sharing website Flickr that while Americans are big sharers of photos, Scandinavians are not. Why? What ...
    SOURCE: Economic Times 10 months ago
  3. The more you know and understand the individuals who make up the groundswell around your brand and your company, the more you can use the new social networking phenomenon to your advantage
    SOURCE: Economic Times 10 months ago

Recent Photos From The Wire

  1. BATON ROUGE, LA - NOVEMBER 28: Head coach Les Miles of the LSU Tigers calls a play during the game against the Arkansas Razorbacks at Tiger Stadium on November 28, 2009 in Baton Rouge, Louisiana. The Tigers defeated the Razorbacks 33-30 in overtime.
  2. BATON ROUGE, LA - NOVEMBER 28: Alex Tejada #2 of the Arkansas Razorbacks kicks a field goal against the LSU Tigers at Tiger Stadium on November 28, 2009 in Baton Rouge, Louisiana. Tejada missed the field goal and the Tigers defeated the Razorbacks 33-30 in overtime.
  3. LOS ANGELES, CA - NOVEMBER 28: Kris Versteeg #32 of the Chicago Black Hawks tries to control a rebound in front of Drew Doughty #8, Jarret Stoll #28 and Jonathan Quick #32 of the Los Angeles Kings during the first period at the Staples Center on November 28, 2009 in Los Angeles, California.
  4. BATON ROUGE, LA - NOVEMBER 28: Head coach Les Miles of the LSU Tigers calls a play during the game against the Arkansa Razorbacks at Tiger Stadium on November 28, 2009 in Baton Rouge, Louisiana. The Tigers defeated the Razorbacks 33-30 in overtime.
  5. LOS ANGELES, CA - NOVEMBER 28: Andrew Ladd #16 of the Chicago Black Hawks controls the puck away from Michal Handzus #26, Jonathan Quick #32 and Matt Greene #2 of the Los Angeles Kings during the first period at the Staples Center on November 28, 2009 in Los Angeles, California.
  6. BATON ROUGE, LA - NOVEMBER 28: Head coach Les Miles of the LSU Tigers calls a play during the game against the Arkansas Razorbacks at Tiger Stadium on November 28, 2009 in Baton Rouge, Louisiana. The Tigers defeated the Razorbacks 33-30 in overtime.
  7. Vancouver Canucks' Roberto Luongo is beat on a shot by Edmonton Oilers' Colin McDonald during second period NHL hockey action in Vancouver, British Columbia November 28, 2009.
  8. A bird coup is seen at an old apartment building set to be torn down, marked with the Chinese characters for "demolish" in Beijing, China, Sunday, Nov. 29, 2009. Many older parts in the capital city have been demolished to make way for new commercial and residential complexes.
  9. A man walks past an old apartment building set to be torn down, marked with the Chinese characters for "demolish" in Beijing, China, Sunday, Nov. 29, 2009. Many older parts in the capital city have been demolished to make way for new commercial and residential complexes.
  10. Elderly women play cards in front of an old apartment building set to be torn down, marked with the Chinese characters for "demolish" in Beijing Sunday, Nov. 29, 2009. Many older parts in the capital city have been demolished to make way for new commercial and residential complexes.
  11. Dust blows across the skyline of Sydney's central business district November 29, 2009. Winds carried the dust from central Australia however it was not as heavy as the dust storm that enveloped Australia's largest city on September 23 this year.
  12. Vancouver Canucks' Darcy Hordichuk (R) hits Edmonton Oilers' Zack Stortini during second period NHL hockey action in Vancouver, British Columbia November 28, 2009.
  13. Vancouver Canucks Darcy Hordichuk (R) trips Edmonton Oilers Jason Strudwick during first period NHL hockey action in Vancouver, British Columbia November 28, 2009.
  14. Vancouver Canucks' Christian Ehrhoff (C) celebrates his goal against the Edmonton Oilers with teammates Mikael Samuelsson (L) and Alexander Edler during first period NHL hockey action in Vancouver, British Columbia November 28, 2009.
  15. Nam Hyun-woo (13) from South Korea celebrates a goal against Germany during their game at the Champions Trophy field hockey tournament in Melbourne, Australia, Sunday, Nov. 29, 2009. South Korea won the game 5-2.
  16. America Salvador Cabanas celebrates after scoring against Monterrey during their Mexican league championship soccer match at the Azteca stadium in Mexico City November 28, 2009.
  17. Philip White from Germany gets the ball away from South Korean players Yang Soo-kyuk and Kim Young-Jin during their match at the Champions Trophy field hockey tournament in Melbourne, Australia, Sunday, Nov. 29, 2009. South Korea won the game 5-2.
  18. Yang Soo-hyuk, from South Korea (11) scores a goal against Germany during their match at the Champions Trophy field hockey tournament in Melbourne, Australia, Sunday, Nov. 29, 2009. South Korea won 5-2.