Three days in Turkey followed for a meeting of The Elders, the group of high-profile names including Nelson Mandela, Peter Gabriel, Kofi Annan, Al Gore and Archbishop Desmond Tutu that meet intermittently to attempt to thrash out solutions to potential world conflicts. "The idea of The Elders is to go into conflict regions and try to use their moral authority to bring conflicts to an end. They are a wonderful group of people. Last year Kofi Annan and Archbishop Tutu were able to go into Kenya and knock heads together and helped to set up a coalition government." ” Soon Branson flies to Qatar for meetings with members of the Qatari royal family, then on to Milan and Rome where his health-club chain Virgin Active is particularly successful. Full Article at The National Newspaper