Yet Microsoft's installed base of enterprise accounts, which have bought billions of dollars of desktop and infrastructure products, may work in the company's favor, Rosoff says. "If you're an IT buyer, you're going to trust the enterprise software vendor you're already working with over a company whose online business is being an online retailer, or, in the case of Google, a company whose business is selling ads" he says. Owning the Cloud Windows Azure -- a word for that shade of blue many associate with the sky -- is Microsoft's operating system for what Ozzie calls "an entirely new tier of computing ... catalyzed by a trend toward the externalization of IT." Full Article at RedmondMag.com