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    Given the enormous "megaphone" that a figure like DiCaprio possesses, Suzanne Stefanac who runs the Digital Lab realized that she needed to put together a true dream team of some of the biggest media gurus in the business -- David Gale (EVP New Media at MTV), Matt Wolf (founder of Double20 a gaming company) and Marc Johnson of Hitwise, to name just a few. Their goal.. to "Leverage new media solutions to inspire positive environmental action within Leonardo DiCaprio's global fan base." Their solution was quite interesting. Full Article at Plenty
    Leverage new media solutions to inspire positive environmental action within Leonardo DiCaprio's global fan base.
    SOURCE: Plenty 2 weeks ago