About half of all Real Madrid jerseys are sold in Spain, and about 7 percent in the second-biggest market, China, an Adidas official said. "They have to look to places where there is more disposable income ... It won’t be easy. In China, Real Madrid is competing with luxury goods brands like Apple and Chanel." Emilio Butragueno, Real’s director of institutional relations, said he supports a plan to bring forward the kickoff of some Spanish league matches to 3 p.m. to suit Chinese television, sports newspaper Marca reported Sept. 25.
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