1. QUOTE from:
    Searching for Life on Hulu
    View quote in context »
    I can't tell if the impressions are coming off Hawaii Five-O or 30 Rock. When I buy NBC, I ask for 'x' number of units, impressions in that show, or I say, 'Stay away from Law & Order SUV because of content.' Hulu can't tell me how many impressions I'm getting against a particular show. They can't tell me if what I'm buying is additive to my TV buy or duplication. Full Article at MediaWeek
    I can't tell if the impressions are coming off Hawaii Five-O or 30 Rock. When I buy NBC, I ask for 'x' number of units, impressions in that show, or I say, 'Stay away from Law & Order SUV because of content.' Hulu can't tell me how many impressions I'm getting against a particular show. They can't tell me if what I'm buying is additive to my TV buy or duplication.
    SOURCE: MediaWeek 3 weeks ago
All quotes from:
Searching for Life on Hulu
  1. Hulu is run by digital-only folks with a fabulous background in data management, data mining ... It's more sophisticated in targeting measurement and gives consumers more choice. What Hulu does offer that's unique is that it is building a database of digital users. They can behaviorally target, contextu...
    SOURCE: MediaWeek 3 weeks ago
  2. Hulu wants to become a network ... Hulu is a destination and wants to capture traffic on their site as well as others.
    SOURCE: MediaWeek 3 weeks ago
  3. From a digital perspective, the amount of money invested is still driven by performance and efficiency, and Hulu's CPMs are very, very premium to what we buy in the digital space.
    SOURCE: MediaWeek 3 weeks ago
  4. Up until this point, YouTube has not had a lot of inventory
    SOURCE: MediaWeek 3 weeks ago
  5. The effectiveness on a per-impression basis is significant, but even when you factor that in, some advertisers don't want to pay those CPMs for a TV spot.
    SOURCE: MediaWeek 3 weeks ago
  6. The fact that Hulu has succeeded so quickly, particularly since the Super Bowl, has taken its partners by surprise
    SOURCE: MediaWeek 3 weeks ago
  7. It would have been difficult for them to have sold advertisers prior to that increase.
    SOURCE: MediaWeek 3 weeks ago
  8. Hulu experienced a major surge after the Super Bowl, and I think they were trying to be somewhat conservative -- it was hard for them to predict that increase to advertisers
    SOURCE: MediaWeek 3 weeks ago
  9. What is troubling is that some of the inventory that's been unsold has been in attractive programs with devoted audiences in the Internet zone and coveted demographics in 18-34 ... I think ad buyers don't know where the Internet fits into their overall media buying yet. It's part B of a two-part buying ...
    SOURCE: MediaWeek 3 weeks ago

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