We're going in full force, and I think early on Richmond has not known how to take us. You can tell by the reaction to the name-the-team contest ... They're used to how it was the last several decades, when their team was owned by an MLB team [the Atlanta Braves] and their team name was the same as their MLB name. That was their perspective and we've come in, shaking things up, forcing people to think in more offbeat ways. In some cases it may not be something they're quite ready for.