"The concern for people is, I don't want to mix business with personal," says Moran, whom I met on Facebook through a query I posted seeking people using Facebook as a business tool. "Social media is like the Wild West. People are moving online en masse. But they're trying to figure out what works for them." Gail Sideman, who owns Publiside, a small Milwaukee publicity and marketing company, was initially skeptical about using Facebook for business.
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