It’s not clicks that advertisers are really buying, it’s what those clicks get them, which is sales conversions 
Selected and fresh photos from around the web.
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Editor's pick
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People watch fireworks during the first edition of 'Golden Nights' International Pyrotechnic Festival in Bucharest July 5, 2008.
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Australian singer Kylie Minogue smiles as she poses for photographers with the OBE she received from Britain's Prince Charles for her services to music at Buckingham Palace in London July 3, 2008.
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Serena (L) and Venus Williams of the U.S. talk to each other during their quarter-finals doubles match against Bethanie Mattek of the U.S. and Sania Mirza of India at the Wimbledon tennis championships in London July 2, 2008.
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Acrobats perform during the presentation of A400M military aircraft in Seville, southern Spain June 26, 2008. Europe unveiled the A400M military aircraft on Thursday, giving the public a first glimpse of a powerful turboprop plane built to supply seven NATO countries with urgently needed strategic airlift capacity.
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Hot off the wire
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Spain's Rafael Nadal in action against Switzerland's Roger Federer during the men's final on the Centre Court at Wimbledon, Sunday July 6 , 2008.
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Australia's Michael Hussey bats against West Indies during their final one-day cricket international in Basseterre, St. Kitts July 6, 2008.
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English player Ross Fisher is presented the trophy by Sir Henry Cooper after winning the tournament finishing -20, during the fourth round of The European Open Championship on The Heritage Course at The London Golf Club in Kent, south-east England, on July 6, 2008.
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Recently starred
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People wait in the rain before the men's finals match at the Wimbledon tennis championships in London July 6, 2008.
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Spectators hold umbrellas on centre court as rain stops play during the semi-final match between Zheng Jie of China and Serena Williams of the U.S. at the Wimbledon tennis championships in London July 3, 2008.
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A rain drop hangs off the nose of a statue of former British tennis player Fred Perry at the All England Tennis Club in south-west London, July 6, 2008, as the 2008 Wimbledon Championship Men's Singles Final between Roger Federer and Rafael Nadal is delayed due to rain.
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Rafael Nadal of Spain walks past Roger Federer (R) of Switzerland on the practice courts at the Wimbledon tennis championships in London June 22, 2008.
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Quote from Google paid clicks data generate debate
It’s not clicks that advertisers are really buying, it’s what those clicks get them, which is sales conversions
was said
in EDGE Boston
More quotes from Google paid clicks data generate debate
The counter point is that Google is out there saying, ’We are trying to make our clicks more worthwhile.’ They want to actually deliver relevant hot leads to their customers because that’s what their customers want
said Colin Gillis
in EDGE Boston
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