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    The email from Apple is very straight-forward: "With the latest versions of iTunes (9.0.2) and Apple TV software (3.0), you can now use iTunes LP on your Apple TV. We have updated the iTunes LP that was included with [your previous purchase here] so that it can now be viewed on Apple TV in addition to your Mac or PC...." From there, the message provides a download link. Full Article at The Unofficial Apple Weblog (TUAW)
    With the latest versions of iTunes (9.0.2) and Apple TV software (3.0), you can now use iTunes LP on your Apple TV. We have updated the iTunes LP that was included with [your previous purchase here] so that it can now be viewed on Apple TV in addition to your Mac or PC....