Although some Yomego clients are commissioning them to develop virtual worlds where users can interact online with each other in animated bars and, er, hot tubs, there is a way of approaching online interaction to suit each client if only to be aware of what people are saying about your company. "For some brands it will be getting their presence on Twitter, YouTube or Linkedin, getting their presence right and getting their offering in a palatable form for that target market, which will be totally different from how they present themselves in more traditional advertising ... For some brands that will be it, that will be the right strategy. There is no need to create their own community." Having brought on board Joe Hughes, who recently ran STV's website, the company has also extended a "research and insight" division which provides companies with an easy to understand review of how its brand is faring in the digital ether. Full Article at The Scotsman