"You are now reaching your target audience in a social setting that your competitors may not be aware of," says Walter Schwabe, chief executive of FusedLogic Inc. , a Web 2.0 and social media strategy firm near Alberta, Canada. "It gives you a competitive edge." Getting to know you Jeff Larche, vice president of interactive services for EC- Connection, a 10-year-old Milwaukee marketing-technology company, is a big fan of Facebook. Full Article at RedOrbit