But as Los Angeles Times Company Town blogger Joe Flint recently suggested, unless the sources are "GE Chief Executive Jeffrey Immelt and Comcast toppers Brian Roberts and Steve Burke, I'm not so sure I'd be going out on a limb. God forbid we let a deal happen first before declaring what the management strategy will be." Fact: These days, technology and consumer habits are shaping many of a media company's decisions more strongly than whichever individual happens to be at the helm. Full Article at Advertising Age