Later in the meeting, Mr. Openheimer reiterated. "We have some investments in front of us that I can't discuss with you today, where we are going to be delivering state of the art new products that our competitors just aren't going to be able to match and as a result, I would see gross margins being about 30%, and that's all I can tell you at this point." That "investment," according to Mr. Weintraub is a new manufacturing process that cuts the case of a MacBook out of a solid block of aluminum with laser and (high pressure) water cutting techniques. Full Article at The Mac Observer