Now, as longtime blogger Tim Bray notes, 7.4 million and 1.5 million are still sizable numbers, but they’re a whole lot lower than we’ve been led to believe. "I find those numbers shockingly low" writes Bray; “clearly, blogging isn’t as widespread as we thought.” Call it the Long Curtail: For the lion’s share of bloggers, the rewards just aren’t worth the effort.
Full Article at Britannica Blog