Once their original content has been placed online, publishers have no visibility into how and where that content is being used," said Jim Brock, Attributor's CEO. "The lyrics research demonstrates the role search engines play in rewarding copied content. As monetization of content increasingly happens off-site, publishers need tools like Attributor to capture full value for their content." Methodology Attributor fed lyrics of 14 songs into its system in mid-September and analyzed the results after three weeks. Full Article at PR-Inside.com