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    These reports, including hard news, features, commentaries and backgrounders, will all bear "Universal Children's Day" in the headline and will be categorized into special columns such as "rights and interests", "on being strong", "education" and "environmental protection". "The global media campaign for children and the 24 hour live coverage for Universal Children's Day is an initiative jointly promoted by Xinhua News Agency and UNICEF, with strong support from media organizations around the world. It will raise awareness of children's situation throughout the world ... and to promote the protection of child rights by governments as well as the general public, with special emphasis on the media sector's social responsibility toward children." The program and the 24-hour live coverage are a concrete result of the World Media Summit held in Beijing in early October. Full Article at People's Daily Online
    The global media campaign for children and the 24 hour live coverage for Universal Children's Day is an initiative jointly promoted by Xinhua News Agency and UNICEF, with strong support from media organizations around the world. It will raise awareness of children's situation throughout the world ... and to promote the protection of child rights by governments as well as the general public, with special emphasis on the media sector's social responsibility toward children.
    SOURCE: People's Daily Online 4 weeks ago