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    "It seems that the television establishment, both the buyers and sellers, are likely to want to buy it person to person," said David Graves, an analyst with Forrester Research. "Changing the way TV is bought and sold is a not-insignificant task." Like many at the bustling Google campus here, Keval Desai has a degree in computer science and tends to view things through the lens of mathematics. Full Article at MediaWeek
    Changing the way TV is bought and sold is a not-insignificant task.
    SOURCE: MediaWeek 11 months ago