1. QUOTE from:
    Oscar hopefuls launch viral campaigns
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    "That's very valuable," argues Matt Dentler, head of programming and publicity for Cinetic, who believes industry-driven tweeting has an influence on dialogue and conversation in everyday Hollywood. "If somebody like a Rainn Wilson, Jon Favreau or Ben Stiller creates more awareness and excitement around a film, maybe that halo effect could make some incremental difference" he says. (For example, Wilson recently urged his 1.8 million Twitter followers: "If you see one DVD this year, make it 'The Rocker.' If you decide on another, make it 'Anvil! Full Article at Variety
    If somebody like a Rainn Wilson, Jon Favreau or Ben Stiller creates more awareness and excitement around a film, maybe that halo effect could make some incremental difference
    SOURCE: Variety 1 month ago
All quotes from:
Oscar hopefuls launch viral campaigns
  1. Blogs and podcasts are helping move the needle and do fuel buzz and conversation, which is critically important
    SOURCE: Variety 1 month ago
  2. A campaign should not only be about the Vanity Fair piece but also about the 140-character piece
    SOURCE: Variety 1 month ago
  3. Honestly, in the world of the Academy, it's still one-to-one, over tweet-to-many.
    SOURCE: Variety 1 month ago
  4. I don't know if it will help with awards, but I hope people will notice us without the (publicity) budget of other films
    SOURCE: Variety 1 month ago
  5. None of it should be taken lightly
    SOURCE: Variety 1 month ago
  6. If you see one DVD this year, make it 'The Rocker.' If you decide on another, make it 'Anvil! The Story of Anvil.'
    SOURCE: Variety 1 month ago
  7. We don't have money for ads and no money for real P&A, but what we do have are tech-savvy people who are attracted to the film and are helping put it out in an innovative way
    SOURCE: Variety 1 month ago

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