As a user you are not only contributing to the data, but you are benefiting from it by looking at it in real time on your phone
What you want to know as a consumer is a solution -- you don't just want a bunch of data ... You want to know that, today, this is the best route home.
Getting that information back to the drivers, that's the Holy Grail -- so drivers can make smart decisions about their commute
We're trying to give drivers enough information to make those decisions themselves ... If someone is commuting, they know all the alternatives. People aren't stupid.
It would be great if the phone, instead of saying go left or right, would say you're meeting so-and-so at 10 a.m. and because traffic is picking up, you should leave now and you should avoid [a particular] exit because traffic is backing up
During the peak of the peak of the commute all the roads are pretty much congested, and if a road isn't congested and it goes anywhere, people will find it