1. QUOTE from:
    @Variety Ent/Tech Summit: How DVR Is Forcing The Networks—And Nielsen—To Change
    View quote in context »
    Walden used Prison Break as an example of the new thought process. "Prison Break was never a huge ratings success, but there was this whole community that was watching on DVR – and wanted to eventually buy it. The show also had a big international opportunity – so for the most part, the shift to DVR hasn’t hurt us." Mark Koops, managing director and co-head of domestic TV for Reveille, referenced The Office and The Biggest Loser as examples of shows that were making tons of money – despite getting lackluster on-air ratings. Full Article at paidContent.org
    Prison Break was never a huge ratings success, but there was this whole community that was watching on DVR – and wanted to eventually buy it. The show also had a big international opportunity – so for the most part, the shift to DVR hasn’t hurt us.
    SOURCE: paidContent.org 1 month ago
All quotes from:
@Variety Ent/Tech Summit: How DVR Is Forcing The Networks—And Nielsen—To Change
  1. Neither show launched as a huge success – but they kept attracting high-end advertisers and partnerships – and so the networks said, ‘this works for us’ and bought more.
    SOURCE: paidContent.org 1 month ago
  2. When we first decide to create a show, we’re thinking about how it will work internationally, how we’ll get DVD sales and whether we can syndicate or stream it
    SOURCE: paidContent.org 1 month ago
  3. We got plus-seven day stats back from people that watched Damages on DVR, and ratings went up by 80 percent ... But we get no compensation for any viewer that watches something after three days. Nielsen has to be completely revamped.
    – John Landgraf SOURCE: paidContent.org 1 month ago
  4. The plan is to show an advertiser in black-and-white – this is how many people are consuming our show, across all these platforms ... And it seems like that finally woke Nielsen up.
    SOURCE: paidContent.org 1 month ago

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